We will customize a marketing campaign for your exact needs to help drive customers to your sales centers. We are very mindful of marketing budgets and will recommend channels that we know are successful at driving traffic and have measurable results.
We have first hand experience running active campaigns for builders in the following areas and can do the same for you:
Email List Marketing
With other builders we work with, email marketing is KEY to successfully turning prospects into home purchasers.
The home purchase process is fairly long for most buyers, taking several months to 18 months from beginning to purchase. Marketing consistently to prospects that are already familiar with your company and communities through ongoing monthly email nurturing is one of the most effective ways of keeping your company top of mind for prospects and continuing to build a solid relationship with those prospects so that they become buyers.
Email messages, either weekly or monthly for each community, primarily focus on community information, available floor plans, quick move-in homes and local interest information. They are ideal for helping you sell your move in ready inventory to both your current prospects and the realtors you work with.
Social Media Marketing
When home shoppers are doing research, they will be collecting all the information they can about your company, including information on social media. While social media can bring in prospects occasionally, it is more about having a positive, professional presence in social media and interacting with prospects when they reach out to you there. Having an up-to-date social media presence allows you to interact with the customer to ultimately move them towards calling or visiting your sales centers.
Search Engine Marketing (SEO)
Organic search traffic (SEO), that is, traffic from the unpaid search engine result pages, is always going to be one of the best sources of qualified traffic for most builders. While some think SEO is not an important component of your marketing plan any longer, our experience shows that a properly SEO’d website will drive targeted traffic of potential buyers actively looking for a home.
Home shoppers who are actively searching for a home using relevant keywords are already great prospects so we want to get in front of them as much as possible with as many relevant pages we can place highly in the search engines.
Getting your communities and business found in the first few listings on Google and Bing is mission critical for driving free customer traffic. Over 70% of searchers click on the organic listings ahead of paid ads. We have had great success in getting communities and businesses ranked high on page 1 and will use the very latest best practices to give your website the best chance of not only ranking but also maintaining that ranking.
Ranking high on the first page of search results for the relevant search term requires expert knowledge on what tactics to employ. Builder Marketing Edge will use our experts on staff to give your company the highest rankings possible, using the most current SEO strategies.
Local Search SEO
To get more customer traffic and calls, you need to have your company website and each community’s landing page optimized for searches from out of area prospects as well as local area prospects. Ranking high on the first page of search results for the community location, local search pack, right sidebar on Google and Bing, and in the Maps listing will generate more customer inquiries and showroom visits.
We optimize your community pages or individual services pages so that searches performed on smart phones result in your communities or business have a much better chance of appearing as the relevant result.
PPC Paid Search Marketing
Paid Search (ads on Google and Bing) done well and optimized for conversions can be a terrific source of qualified leads. With similar intent as organic searchers, these prospects are actively looking for a new home, doing research and engaging with the companies that they find and click on.
We specialize in managing paid search budgets so that your money is spent properly, and will help you set a budget that makes sense for your business. We will provide you with monthly reports to quantify what results you are getting so that you can make knowledgeable decisions on how to allocate your marketing resources to paid search going forward.
Listing Services Marketing and Management
Targeted 3rd party non-MLS listing sites like Zillow and the BDX (New Home Source, Homes.com, Move, etc.) and Realtor.com will allow you to get in front of qualified home shoppers actively searching for homes in your market area. Builder Marketing Edge has years of experience with these lead sources and we know how to set up all of your communities, home plans and quick move-in homes using the best practices in the industry so you get the best results from these services.
Retargeting Your Lists
Staying in touch online with potential customers who have already visited your sales centers or website, called, or emailed, allows you to stay top of mind when that prospect is ready to take action.
Retargeting is a very profitable use of your marketing dollars and puts your communities or business in front of them as they look at other competing home communities and companies.
Retargeting can be done across the web to appear on many websites as well as Facebook.
Many builders are missing this component of their marketing plan – let us show you how we can turn your existing lists into increased customer traffic without much additional expense.
Blog Writing
Our blog writing service will get you highly relevant, researched, professionally written content to your blog on a monthly based on your needs. By producing quality content around your communities, prospective customers will find out more about the selling points you offer.
Google and Bing use freshness of content as a ranking factor. A blog that is updated regularly will greatly help your SEO and should be part of every SEO marketing strategy.
SEO Link Building
Google and Bing still place high importance on the number and quality of incoming links to your website. Link building is a major pain and most people hate doing it. Our team will build quality links for you to help you get that extra push in your search rankings.
Sounds Great! What do I need to do to see if Builder Marketing Edge is a good fit for me?
The next step is a call to get to know what you are currently doing marketing wise, to find out where you think you need help, and for us to formulate a marketing strategy based on your goals and budget.
To schedule a free consultation or learn more, please contact us at 941.961.7483 or email us at joe@buildermarkertingedge.com