Case Study of General Contractor for SEO (search engine optimization)
Skoda Construction – General Contractor
Skoda Construction is a family owned general contractor in the Cleveland, Ohio area that has been in business for over 35 years. They have steadily expanded their services to include commercial contracting, custom home building, and new home development.
They noticed they were beginning to struggle with acquiring new clients in the same ways they used to and began to realize that in order to grow their business, they needed to become more present online.
Like many general contractors, they had focused on running the construction end of the business and had neglected their online marketing.
In October 2020, to increase their online presence and accelerate their growth, they partnered with Builder Marketing Edge.
The company’s sales and booked appointments have skyrocketed after collaborating with BME and continue to do so.
Increased leads have allowed them to be selective and only take on projects that are profitable and in their targeted service area.
Initial Assessment
- Low traffic on website
- Great customer reviews and testimonials
- Majority of new business from referrals
- Absence of website pages for all the construction services being offered
- Minimal lead inquiries from website
The Goal
- Generate more customer leads for the business
- Be prominently found online in Google searches for all construction services being offered
- Get new home community that was just launched found high in search results
The Game Plan
- Total SEO (search engine optimization) makeover of all pages on website in order rank highly in Google
- Create new webpages for all service products
- Create a new webpage for all service areas for each service product; ie: commercial contractor + city
- Employ off-website SEO strategies that help websites outrank other websites
Results
The results below were obtained beginning in month 3 of our marketing efforts, and have continued to grow each month.
Over 90% of construction services we seo optimized for resulted in top 1-3 search results! Competing websites have much higher marketing budgets, yet we are outranking them – we understand the contractor and builder niche and know what signals Google is looking for to rank websites highly.
These results indicate that even with a limited marketing budget contractors can be prominently found when potential customers search online.
SEO in general, is one of the most powerful marketing systems and often can result in ROI of over 200%.
Our average client gets over double the leads year over year from Google traffic.
# 1 Google Maps ranking and #1 organic result for general contractor
# 2 Google Map result and # 1 and 2 organic search results for commercial contractor
#2 and #4 organic search result for custom home builder
#1 and #4 organic result for medical office construction
#1 organic ranking for roof damage repair
#1 and # 2 organic result for custom home builder
#1 organic search result for water damage restoration
How Much Do You Charge for Your SEO Services?
For most contractors, we charge a one-time setup charge of $3000. This includes a detailed website scan and analysis, off page seo, website optimization of the existing pages of your website, Google My Business profile optimization, Google Maps optimization, and creation and seo optimization of new webpages for your core services and service areas.
Upon the completion of your setup (takes 2 months), we charge $900 per month for ongoing seo work to get your website prominently showing in the search results.
One-time setup: $3000 (broken up over two payments of $1500 in months 1 and 2)
Monthly seo services $900 per month** (minimum commitment of 2 months, starting in month 3)
No contract – you can cancel with 30 days notice after month 4 if you are not receiving the results you are expecting. We are confident in our ability to deliver the expected results that we do not tie you to a year long contract like other seo providers do.
Ongoing work after month 3 will allow you to dominate in both your core areas as well as other service areas you want to expand into. We’ve done this for other contractors and can do the same for you!
Properly done SEO is one of the best marketing investments you can make in generating a steady stream of leads throughout the year.
Let’s Do This! I’m Ready to Have Top Rankings on Google and Grow My Business – Schedule a Time Discuss
Pick a time that works for you in the below calendar: